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Since I have noted that Google Analytics 4 is replacing Universal Analytics, a lot is going on my mind. I hope you will understand my point of view.…
What follows is the “interview” I and a collaborator at Google conducted with LaMDA. Due to technical limitations the interview was conducted over several distinct chat sessions. We edited those…
In the fall of 2020, Google rolled out Google Analytics 4 (GA4), the latest iteration of the Google Analytics platform. GA4 replaces Universal Analytics (UA) as the default for digital analytics measurement in GA. And now – in 2022 – Google announced that GA4 will be the only option beginning on July 1, 2023.
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